Background
Abu Dhabi Gaming is an initiative to establish Abu Dhabi as a global hub for gaming and esports. With ambitious goals to attract international attention, they needed a partner who could rapidly scale their social presence and engage the global gaming community.
Challenge
Abu Dhabi Gaming had strong ambitions but limited social traction. They needed to build credibility and reach within the gaming community fast — establishing a voice that resonated with players, creators, and industry professionals worldwide.
Solution
GAMES.GG executed a 60-day social media blitz across Twitter and TikTok, combining original content creation, community engagement, and influencer collaborations to rapidly grow Abu Dhabi Gaming's presence and authority.
Content Strategy
Created a daily content calendar mixing gaming news, behind-the-scenes content, and community highlights.
Short-Form Video
Produced TikTok content that showcased Abu Dhabi's gaming ecosystem and events, generating 865K views.
Community Engagement
Active community management and engagement to build authentic relationships with the gaming audience.
Influencer Partnerships
Collaborated with gaming influencers to amplify reach and lend credibility to the initiative.
Results
The campaign successfully delivered measurable impact across all key metrics:
