Background
OpenSea, the world's largest NFT marketplace, partnered with OTG (On The Grid) for a collaborative campaign to drive engagement within the Web3 gaming space. They needed a platform that could authentically connect with gamers and incentivise meaningful participation.
Challenge
Web3 campaigns often struggle with attracting genuine gamers versus airdrop hunters. OpenSea and OTG needed a partner that could deliver real engagement from players who would actually explore and interact with the ecosystem beyond just claiming rewards.
Solution
GAMES.GG designed a quest-based campaign that required genuine interaction with both OpenSea and OTG's gaming ecosystem, using player verification to ensure quality engagement and meaningful brand exposure.
Quest Design
Multi-step quests that required genuine exploration of both platforms, filtering for real engagement.
Player Verification
Leveraged GAMES.GG's verification system to ensure participants were genuine gamers with real play history.
Cross-Platform Promotion
Amplified the campaign across social, newsletter, and platform channels for maximum reach.
Engagement Tracking
Real-time analytics and optimisation to maximise completion rates and user quality.
Results
The campaign successfully delivered measurable impact across all key metrics:
